Last updated: 8 September 2026
Directions USA (“we”, “us”, “our”) is a talent and model agency. We operate the website at www.directionsusa.com (the “Website”) and related digital services including our online talent submission portal.
We are committed to protecting your personal information and being transparent about what we collect, why we collect it, and how we use it. This Privacy Policy explains our practices in plain language.
By using our Website or submitting your details through our talent application form, you confirm that you have read and understood this policy.
The data controller responsible for your personal information is:
We collect two categories of information: information you give us directly, and information collected automatically when you visit our Website.
When you submit a talent or model application through our “Join” or “Become a Model” form, you may provide:
If you contact us by email or through a contact form, we also collect the information you include in that communication.
When you visit our Website, certain technical information is collected automatically by our web server and third-party analytics tools. This includes:
This information does not identify you personally in isolation, but may do so in combination with other data. It is collected using cookies and analytics tools. See Section 4 (Cookies) and Section 5 (Google Analytics) for full details of what is collected and how.
We use Google Analytics 4, a web analytics service provided by Google LLC (“Google”). Google Analytics collects information about how you use our Website and reports this back to us in aggregated form.
When you accept analytics cookies, Google Analytics may collect:
Google Analytics assigns each visitor a unique client ID stored in the _ga cookie. This allows Google to recognise returning visitors. We do not link this ID to any personally identifiable information.
We use this information to:
We do not use Google Analytics to track individual users or build personal profiles.
Google processes data collected by Google Analytics on our behalf in accordance with Google’s terms of service. Google may also use this data for its own purposes, including improving its products and services. For more information, see Google’s Privacy Policy at policies.google.com/privacy.
We have configured Google Analytics with IP anonymisation enabled, which means the last portion of your IP address is masked before it is stored.
Google Analytics does not load on our Website unless you have explicitly accepted analytics cookies through our cookie banner. If you have not accepted, or if you later withdraw consent, no data is sent to Google Analytics during your visit.
You may opt out of Google Analytics tracking in two ways:
Our Website includes a talent submission form (“Join” or “Become a Model”) through which individuals can apply to be represented by our agency. This section explains specifically how we handle the personal information, photographs, and videos submitted through this form.
When you submit a talent application, you are voluntarily providing us with personal information including your name, contact details, physical details, photographs, and video content. Some of this information — particularly photographs and videos that capture your physical appearance — may be considered sensitive personal data in certain jurisdictions.
By submitting your application, you give us permission to:
Photographs and video content submitted through our talent application form are used solely for the purpose of representing your talent to potential clients and employers. We will not:
Approved talent who are added to our roster will have their images and professional details displayed on our agency website and in digital client presentations. You will be asked for specific consent to this before your profile is made public.
If your application is not successful, we will retain your submission for a period of 12 months in case a suitable opportunity arises, after which it will be securely deleted unless you request earlier deletion. We will notify you of this retention period at the time of our decision.
You must be 18 years of age or older to submit a talent application independently. If you are under 18, your application must be submitted by a parent or legal guardian who accepts this Privacy Policy on your behalf.
For applicants under 18, we require written parental or guardian consent before processing the application. Please contact us at agents@directionsusa.com for the appropriate consent form.
We process talent application data on the following legal bases:
We use the information we collect for the following purposes:
We do not use your information for automated decision-making or profiling in a way that produces legal or similarly significant effects.
We retain your personal information for as long as necessary for the purposes described in this policy:
When information is no longer required, we securely delete or anonymise it.
Depending on where you are located, you may have the following rights in relation to your personal information. You can exercise any of these rights by contacting us using the details in Section 16.
If you are a California resident, you have additional rights under the California Consumer Privacy Act:
California residents may submit requests by emailing agents@directionsusa.com with the subject line “California Privacy Request”. We will respond within 45 days.
If you are located in the European Economic Area, United Kingdom, or Switzerland, you also have:
We take appropriate technical and organisational measures to protect your personal information against accidental loss, unauthorised access, alteration, or disclosure. Our talent management platform employs industry-standard security controls including encrypted data transmission (HTTPS), access controls, and secure cloud infrastructure.
While we take every reasonable precaution, no method of internet transmission or electronic storage is 100% secure. If we become aware of a data breach that is likely to affect your rights, we will notify you and the relevant authorities as required by law.
Our Website and services are operated from Ireland. Where we use third-party service providers located in other countries (such as Google in the United States), your information may be transferred internationally. Where required, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant data protection authority.
Our Website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.
Talent applications from individuals under 18 require parental or guardian consent as described in Section 6.4. Please contact us at agents@directionsusa.com with any concerns.
Our Website may contain links to third-party websites, social media platforms, and casting platforms. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify represented talent by email.
We encourage you to review this policy periodically to stay informed about how we protect your information.
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we handle your personal information, please contact us:
We aim to respond to all privacy enquiries within 30 days.
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